Writing Effective Emails

Making Sure Your Messages Get Read and Acted Upon

Do people respond to your emails in the way you want them to? Or do they seem to ignore them, or miss important information? And are you sure that you're making the best possible impression with your emails?

When you compose an email message, there are some simple rules that you can follow to ensure that your emails make a positive impression, and get you the response you want. We'll look at these here, and we'll illustrate the points we're talking about with both good and bad examples at the end of each section.